Branding and Messaging
Brand Strategy
Green Shirt Day Brand Development
We created a powerful brand identity that transformed a grassroots initiative into a national movement. Our thorough strategy aligned multiple stakeholders under one compelling mission to promote organ donation awareness across Canada.
- Created cohesive brand guidelines and messaging framework
- Developed multi-channel communication strategy
- Established brand voice that resonates with diverse audiences
Visual Identity
Live On Campaign Identity
Our team developed a thorough visual identity system that brought clarity and emotional resonance to organ and tissue donation awareness. The campaign successfully united multiple healthcare organizations under one powerful message.
- Designed versatile visual system for cross-platform use
- Created compelling storytelling framework
- Implemented consistent brand elements across all touchpoints
Aquarius Marketing's ability to translate complex healthcare messages into powerful, emotionally resonant branding has been transformative for our cause. They didn't just create a campaign – they built a movement.