Project History
Green Shirt Day Campaign
We transformed a tragic event into a nationwide movement for organ donation awareness, creating a campaign that continues to inspire thousands of Canadians to become organ donors. Our integrated marketing approach combined digital strategy, community engagement, and nationwide media coverage.
- 100,000+ new organ donor registrations
- Nationwide media coverage across all major networks
- Successful partnership with Canadian Transplant Association
Live On - Organ & Tissue Donor Awareness
Through strategic partnership development and multi-channel marketing, we created an in-depth campaign that revolutionized how Canadians think about organ donation. Our approach combined traditional media with digital innovation to drive unprecedented engagement.
- 150% increase in donor registration rates
- Partnerships with 20+ major healthcare organizations
- Award-winning media campaign across TV, print, and digital
Aquarius Marketing's unique ability to unite corporate objectives with charitable causes has transformed how we approach community engagement. Their work has not only increased our donor base but has created lasting partnerships that continue to benefit our organization.